Press & Media Kit
Official brand assets, colors, typography and communication guidelines. Everything you need to represent ROOTKey accurately and consistently.
30+
Logo variants
6
Brand colors
2
Typefaces
SVG + PNG
Formats
Scroll down to download all assets ↓
Color Palette
Use exact hex values. Never approximate or modify brand colors for primary applications.
Brand Gradient
linear-gradient(90deg, #8F00C2, #4C1DFF)ROOTKey Pink
ROOTKey Blue
ROOTKey Green
Dark Blue
Dark Bg
White
Logos & Marks
Always use original files. Do not stretch, recolor, add effects, or place on low-contrast backgrounds.
Usage Rules
Clear space
Leave at least the height of the 'R' letterform on all sides.
Minimum size
Horizontal logo: 120 px wide min. Icon: 24 px minimum.
Backgrounds
Dark logo on white/light. White logo on dark/colored backgrounds.
Horizontal Wordmark
White bg - Dark
Primary on light backgrounds
White bg - Purple
Purple on light backgrounds
White bg - Gradient
Gradient on light backgrounds
Dark bg - White
Primary on dark backgrounds
Dark bg - Purple
Purple on dark backgrounds
Dark bg - Gradient
Gradient on dark backgrounds
Transparent - White
White text, no background
Transparent - Purple
Purple text, no background
Transparent - Gradient
Gradient text, no background
Icon + Text
White bg - Dark
Compact on light backgrounds
White bg - Purple
Purple on light backgrounds
White bg - Gradient
Gradient on light backgrounds
Dark bg - White
Compact on dark backgrounds
Dark bg - Purple
Purple on dark backgrounds
Dark bg - Gradient
Gradient on dark backgrounds
Transparent - White
White icon+text, no background
Transparent - White+Gradient
White gradient, no background
Transparent - White+Purple
White purple, no background
Transparent - Dark+Gradient
Dark gradient, no background
Transparent - Dark+Purple
Dark purple, no background
Icon Only
White bg - Dark
Dark icon on light
White bg - Purple
Purple icon on light
White bg - Gradient
Gradient icon on light
Dark bg - White
White icon on dark
Dark bg - Purple
Purple icon on dark
Dark bg - Gradient
Gradient icon on dark
Transparent - White
White icon, no background
Transparent - Dark
Dark icon, no background
Transparent - Purple
Purple icon, no background
Transparent - Gradient
Gradient icon, no background
Square Badge
Dark
Dark badge, no background
Purple
Purple badge, no background
Gradient
Gradient badge, no background
Typography
IBM Plex Sans for body text and headlines. IBM Plex Mono for code, data output and technical references. Both are free on Google Fonts.
Primary
IBM Plex Sans
Monospace
IBM Plex Mono
UTM Guidelines
All external links pointing to rootkey.ai must include UTM parameters. This ensures accurate attribution across every campaign and touchpoint.
Example
https://rootkey.ai?utm_source=linkedin&utm_medium=social&utm_campaign=dora_launch&utm_content=hero_ctautm_source - Where the link lives
websiteAny link placed on rootkey.ainewsletterLinks inside email newsletterslinkedinLinkedIn posts and articlestwitterTweets and X postspressPress releases and media mentionspartnerPartner or referral contentutm_medium - How it's delivered
home_pageHero / home page CTAsnavbarNavigation bar buttonsfooterFooter linksexit_intentExit-intent popupemailEmail campaignssocialOrganic social postscpcPaid ads (Google, LinkedIn, Meta)Brand Voice & Rules
ROOTKey speaks to security and compliance professionals. Be direct, precise, and confident - never alarmist or vague.
Tone
- Technical
- Trustworthy
- Direct
- Confident
Audience
- CISOs & CTOs
- Compliance Officers
- DevOps / Platform Eng.
- Enterprise IT
Key Messages
- Cyber Resilience
- Data Integrity
- Audit-Ready Evidence
- DORA / NIS2 / GDPR
Do
Write "ROOTKey" - uppercase K, no spaces.
Always add UTM parameters to external links pointing to rootkey.ai.
Use "cyber resilience" and "data integrity" as primary value propositions.
Refer to evidence as "cryptographically-anchored" or "machine-verifiable".
Lead with outcomes: "prove your data wasn't tampered with".
Reference DORA / NIS2 / GDPR when relevant to the audience context.
Don't
Never write "Rootkey", "rootkey", "Root Key", or "ROOT KEY".
Do not use the logo on low-contrast or visually noisy backgrounds.
Avoid generic terms like "security software" - always be specific.
Do not alter brand colors or add drop shadows to the logo.
Never place UTM parameters on canonical internal navigation links.
Do not describe ROOTKey as a "blockchain company" - it's the infrastructure layer for verifiable trust.
Need something specific?
For interview requests, co-marketing opportunities, or custom assets not listed here, reach out directly.
contact@rootkey.ai